Making up your mind about a name

I've highly confused by Microsoft sometimes (like that's a surprise).

Originally, we had some very cool names for new products/technologies. Indigo and Avalon. These became WCF and WPF (Windows Communication Foundation and Windows Presentation Foundation respectively). These names are so not only un-cool, they're a mouthful to say three times fast during a podcast.

Then we had WPF/E (Windows Presentation Foundation/Everywhere) which is now identified by the much cooler name Silverlight.

Wish they would make up their minds. Cool names or not. Which is it?

2 Comments

  • MS has absolutely no idea what "corporate identity" means. Just look at the products, naming, web sites and it's clear that there's absolutely zero direction in bradning. Very lame.

  • We can forgive WCF and WPF as long as they follow up with Windows Telephony Foundation.

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