This is a side-product of sketches I did for upcoming talks, using an iOS app called Linea Sketch.
The user sees a button.
How the user feels before, while and after pressing the button.
What the product does for the user when he/she presses the button.
Who encounters what problem and how the product will help him/her on the way to reach their goal.
Oh, the button? You don’t think about the button when first looking at the scenario…that’s the point!